Direct Mail Marketing | Data Driven Marketing

Global people data leadership.
Data-driven marketing + people-based marketing.
Effective omni-channel experiences and results.

Benefits of FrescoData All-in-One
Data Licensing and Full-Service Marketing

Lower enterprise risk on technology, talent, knowledge, experience
Ensure high value performance results
Save on technology costs
Save on monthly subscription fees
Leverage our time investment in creating a world-class marketing tech stack
Leverage our economies of scale, volume discounts and pricing

CONSUMER DATA

Compiled Consumer People Data derives from: public records, county courthouse records, postal service, residential registries, co-op database for 3rd party information services, mortgage data, credit bureaus.

Known/Deterministic People Data derives from: data partnerships with merchants, brands, and managed subscriber files of media sites and magazines.

BUSINESS DATA

Compiled Business People data derives from: public records, co-op database for 3rd party information services, credit bureaus, business registries, secretaries of state.

Known/Deterministic Business People Data derives from: data partnerships with merchants, brands, and managed subscriber files of media sites and magazines.

IDENTITY DATA

Identity Data derives from official people data through our exclusive partnerships with 425+ government sources in 175+ countries for identity verification, fraud and risk compliance, know your consumer (KYC), anti-money laundering (AML) and know your business (KYB) purposes. Our clients can license these large data sets into their infrastructure or access it on-demand through our identity verification and validation applications.

Data Services

Data-Driven Marketing

Marketing without data is like driving to a destination without a map. Without a map or road signs, trying to navigate to a specific destination is probably filled with wrong turns and wasted time. Data-driven marketing provides clarity on your target audience so marketing is more personalized and specific to your customers needs. It’s marketing with a road map and signs that help guide your direction and strategy.

Data-Driven marketing by definition is a marketing method that uses data, acquired through various touch points such as the customers history with your business to third parties data in order to gain a better view of the customers’ preferences, motivation, and behavioral patterns. Ideally delivered through omnichannel sales approach.

It’s very important in marketing to connect and engage your customer. Personalization and targeted marketing is far more effective than general marketing. Why deliver the same message to every consumer when you have the ability to convey personalized messages, to targeted specific audiences during critical times in their decision making process. Understand and build complete customer profiles that help you better understand your buyer. Once you understand your customers on a more individual level you can help meet their personal needs, which in turn increases loyalty and marketing ROI.

Once you’ve started to use data in your marketing strategies and begun to leverage the wealth of information that data-driven marketing can reveal, you might wonder, which platform should we use? Data-driven marketing is more effective when your advertising is either through multichannel marketing strategy, or ultimately through an omnichannel marketing strategy. With a multichannel marketing strategy, your brand is consistent across all channels, so you might offer the customer the same offer in different places, but the decision on where to engage is theirs to make. With an omnichannel marketing strategy, you are personalizing your customers messages using their unique customer profile but their brand interactions are the same through every part of the customers journey across all sales channels. With omnichannel marketing, they can engage your business at any part of the customer journey, whether it be phone, social media, or even onsite their data and profile are used to create a seamless experience.

Data Strategy

FrescoData enables sophisticated marketing strategies at the individual and account level with accuracy, reach, flexibility, and scale. We improve our clients’ marketing spend efficiency by using our predictive analytics technology to analyze our vast people data and business contacts for custom audience targeting. We mirror offline and digital campaigns and sync up non-PII data with our B2C & B2B people data to reach and target relevant audiences without ever compromising privacy.

Full-Service Campaigns
Campaign creation/ideation
Conceptualization
Execution across digital/email/direct mail
Management & optimization
Measurement
Revenue attribution
Data-Driven Marketing
Custom Audience Building, Lookalike 1st Party Data Modeling
Data Licensing: Consumer People Data + Business People Data
Data-Driven Marketing Campaign: Programmatic, Social, Email, Direct Mail
People-Based Marketing
Post-Data-Driven-Marketing Personalized Retargeting Campaigns
Personalized, Triggered Content & Creative

Data Validation & Hygiene

FrescoData has perfected the art of data validation by using advanced data validation techniques which includes importing client data (now up to 2 TB capacity) to update known and compiled data attributes for 3.6+ billion consumers and 200+ million business contacts, such as:

Email addresses
Full Postal addresses
Contact Names
Mobile/Telephone numbers
Age/Date of Birth
Current Company
Job Roles and Titles

Data Enhancement

Our Data enhancement and hygiene services will help you validate and increase the value of your consumer data. We can enrich both demographic and behavior data for our clients’ current customers or database contacts, and append contact data for multiple channels. We will help you undertake accurate analysis of your data and get a good understanding of how to manage your prospects and customers.

DATA SOURCING

We attribute our success to the unprecedented level of access that we have to the ethically-sourced global consumer and business people data, and our method of translating those data sets into meaningful campaigns and results. Over the past 15+ years, we have built direct relationships and formed exclusive partnerships with governments and official data sources, the largest global opt-in co-op database for 3rd party information services, and we’ve managed hundreds of customer files. Our database consists of people data from known, deterministic and compiled sources:

Public records
County courthouse records
Postal service
Residential registries
Census data
Mortgage data
Credit bureaus
Business registries
Secretaries of State
Magazine subscriber lists
Merchant people and purchase data
Brand data
Media site subscriber data

Data Licensing

Frescodata is one of the world leaders in data licensing. We offer domestic and international solutions that fit your business goals with flexibility, transparency and consistency. We offer data licensing agreements in a variety of specializations as well as an expansive list of industries, technologies and formats.

Data licenses can be a critical component to businesses success. Our data licensing agreements provide our clients with high quality data they can re-use, reimagine and augment to better market to their customers. If you need a partner with an incredible amount of data that knows how to use it to help businesses grow, Frescodata is the partner you need.

As the data owner, we license important data to our partners with the confidence of current, compliant and intelligent data. Data is verified monthly, quarterly and annual basis to ensure that your licensed and packaged data is the highest quality. Over the years we’ve obtained a reputation as a premier provider of quality licensed data within our industry.

Data Vendors:

Frescodata helps marketers run targeted ad campaigns, discover new audiences, or get insights about their current users by enriching and augmenting their existing first party data. We work closely with data aggregators from a variety of public and private sources, such as websites, apps, or plugins. When choosing a data vendor, there are several factors that you should look for.

Full Service Marketing Agency

In house marketing teams can be expensive, but they are usually a critical part of businesses growth and development. Without a marketing specialist, it is extremely difficult to leverage all of the potential opportunities in today’s dynamic marketplace. Without specializing in the various aspects of digital marketing, it is hard to understand how to best spend your marketing and advertising budgets as efficiently. In many cases businesses waste more money in advertising then they would be spending their budget on a good full service marketing agency. Even if you currently have an in-house marketing team, full service marketing agencies can still play a vital role in your marketing and advertising plans. They can make your current marketing team even more effective, all while creating campaigns that scale. It’s so important that businesses let experts use their knowledge and experience to optimize their marketing budgets, so businesses can focus on their core services. Frescodata’s full service marketing services ensure consistency across your brand experience and create tailored strategies using data-driven marketing. From onsite to website and brand awareness through to conversion, everything works together. The best campaigns will use complete customer profiles to connect with customers at important times in the buying process. Our agency has a deep understanding of consumer behavior and how to integrate your brand’s values across these platforms to create strategies that connect with customers.

Frescodata’s marketing approach has an emphasis on data-driven marketing strategies. As a full service marketing agency, we can assist with a variety of important services such as:

Content Marketing
Search Engine Optimization (SEO)
Paid Advertising (SEM)
Email Marketing
Lead Generation
Omnichannel marketing strategies
Multichannel marketing strategies
Marketing Automation
Websites & Landing Pages

Ready to get Started?

Send us a message or Call 1-888-902-5106 and talk to our friendly and knowledgeable experts.

Benefits of FrescoData All-in-One
Data Licensing and Full-Service Marketing

CONSUMER DATA

CONSUMER DATA

BUSINESS DATA

BUSINESS DATA

IDENTITY DATA

IDENTITY DATA

Data Services

Data-Driven Marketing

Data Strategy

Data Validation & Hygiene

Data Enhancement

DATA SOURCING

Data Licensing

Data Vendors:

Full Service Marketing Agency

Ready to get Started?

Quick Links

Data

Services

Industires

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Benefits of FrescoData All-in-One Data Licensing and Full-Service Marketing

CONSUMER DATA

CONSUMER DATA

BUSINESS DATA

BUSINESS DATA

IDENTITY DATA

IDENTITY DATA

Data Services

Data-Driven Marketing

Data Strategy

Data Validation & Hygiene

Data Enhancement

DATA SOURCING

Data Licensing

Data Vendors:

Full Service Marketing Agency

Ready to get Started?

Quick Links

Data

Services

Industires

About

Follow us

Benefits of FrescoData All-in-One
Data Licensing and Full-Service Marketing